Posted on Thursday, 11th December 2008 by Kevin
Generic Domain Name Ownership
Prime generic domain names are steadily being acquired and used by world class companies. Here are some examples of names that corporations own…
* Bank Of America - Loans.com
* Barnes and Noble - Books.com
* Bayer - Aspirin.com
* Carl’s Jr - Burgers.com
* Citibank - StudentLoan.com
* CityBreak - Visit.com
* CNET - News.com TV.com
* CNN - Money.com
* CondeNast Publications - Gourmet.com
* Country Buffet - Buffet.com
* Diago - Malts.com Rum.com Scotch.com
* Disney - Movies.com
* Enterprise - RentalCar.com
* Fixodent - Dentures.com
* Foxy Fresh Vegetables - Salads.com
* Honda - Motorcycles.com Scooters.com
* JC Penny - Gift.com
* Johnson and Johnson - Baby.com
* K-Swiss - TennisShoes.com
* Kraft - CreamCheese.com
* Mannington - Floors.com
* MasterCard - Priceless.com
* Merriam Webster - Word.com
* Monster - Jobs.com
* National Pen Company - Pens.com
* Nestle - Meals.com
* Office Depot - OfficeSupplies.com
* PetSmart - Pets.com
* Procter and Gamble - Toothpaste.com Laundry.com
* Puritan’s Pride - Vitamins.com
* Ragu - Eat.com
* Rocky Mountain Bicycles - Bikes.com
* Sylvan Learning - Educate.com
* The History Channel - History.com
* The Map and Globe Store - Worldmaps.com
* The Weather Channel - Weather.com
* The Wedding Channel - Weddings.com
* Travelocity - Vacations.com
* U-Haul - Trailer.com
* Woodway - Treadmills.com
* 1-800-Wheelchair - Wheelchair.com
Such are the benefits of owning generic domain names that some companies have even changed their name to a strong generic .com domain name - Dealtime has changed its name to Shopping.com.
Redirect it
Boost the traffic to your existing web site. Redirect the visitors going to the generic domain names directly to your main site.
Example: Motorcycles.com (redirects to Honda’s web site)
Park it
Get additional revenue by ‘Parking’ the name at a ‘Parking company’. They will put up a web page for you that contains adverts pertaining to the subject contained in the name. Parking companies will split the revenues they receive with you. Recommmended parking companies include Sedo and Name Drive.
Example: Printers.com (parked and displaying ads for printers)
Develop it
Set up a new web site that compliments your main site, then link between the two sites where relevant.
Example: Movies.com (owned by Disney)
Base a company on it
Start up a company (or change the name of your existing company) to use the generic domain name as your company name. Examples: Chocolate.com (new company start up), Shopping.com (previously traded as DealTime.com)
Once you own the name you can choose the use you put it to. You could, for instance, redirect it to start with, with a view to developing it later. This popular strategy doesn’t involve any work, benifits from the traffic in the short term and secures the name for a possible future development project. It also removes the possibility of your competitors getting hold of it.
Andrew Miller, the President and Co-Founder of the Internet Real Estate Group has said: “Our success has been accelerated by outside validation as some of the most successful dotcoms have been built on generic domain name platforms.”
Tags: domain flipping, Domain Names, domain names for sale, domain parking, domain registration, generic domain names
Posted in Domain Names, Entrepreneur, My Thoughts On The Internet | Comments (0)
